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August 05, 2012


Mumbai commuters offered Meter Down to read on their journeys – but can't take copies away with themFree newspapers have become a feature of public transport systems the world over, targeting time-poor commuters eager for a dose of news on their way into work.Mumbai, by conservative estimates, is home to 14 million people, yet has no metro, and commuter trains and buses are so crowded that passengers can't check their watches, let alone read a newspaper. But three ambitious local graduates have spotted a lucrative business opportunity in the thousands of black ... (more)

via http://www.guardian.co.uk/worl...(more)



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