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August 28, 2012


Just like Microsoft, Apple's evolution from smart tech company to global uber-brand contains the seeds of its own destructionApple came close to destroying its business in the late 1980s by pursuing a suit against Microsoft claiming that Windows infringed the look and feel of the Mac desktop metaphor. Apple focused its hopes and business future on this lawsuit, while its market share dwindled. Rather than competing, it litigated. And lost.Last week, it litigated against Samsung over its iPhone design and won.The first justifiable conclusion might be that big ... (more)

via http://www.guardian.co.uk/comm...(more)



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