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October 17, 2012


Gatorade charade in baseball post-season During the London Olympics, media outlets frequently referred to the "brand police," a roving crew of eagle-eyed employees whose job was to make sure that only the logos of approved Olympic sponsors got anywhere near the TV cameras. A more surprising phenomenon has been playing out during pre- and post-game press conferences, at which players and coaches have been instructed to drink out of Gatorade-labeled cups - even if they're not drinking Gatorade. When Washington Nationals manager Davey Johnson met the media ... (more)

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